Introduction to Electronic Commerce 3-e
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底下是 Introduction to Electronic Commerce 3-e 的內容簡介
For undergraduate-level courses in Electronic Commerce.
Explore the essential concepts of electronic commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Managerial Orientation.
Today, EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to all students–majors and non-majors alike.
Real-world Orientation.
Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life. These examples illustrate to students the capabilities of EC, its cost and justification, and the innovative ways real corporations are using EC in their operations today.
Interdisciplinary Approach.
This text understands and touches upon the major EC-related disciplines including accounting, finance, information systems, marketing, management, operations management, human resources management, and more. In addition, some non-business disciplines are presented that include public administration, computer science, engineering, psychology, political science, and law. This text also emphasizes that economics play a major role in understanding EC.
OTHER POINTS OF DISTINCTION
NEW! Coverage of Social Computing.
With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter.
NEW! Green IT.
Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text.
Application Cases.
In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Questions follow each case to help direct student attention to the implications of the case material.
Integrated Systems.
This text emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems. Intra- and inter-organizational systems are highlighted, as are the latest innovations in global EC and Web-based applications.
作者： Turban
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2010/12/20
- 語言：英文
商品網址: Introduction to Electronic Commerce 3-e
麥肯錫的專業思維：透析全球頂尖顧問公司的 管理與問題解決技巧 | 杜拉克：管理的責任 | 兵學三國 | 杜拉克：管理的使命 | ||||
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測試你的管理EQ．IQ | 面試技巧 | 溝通技巧 | 談判技巧 |
鷹謀：個人生存和公司發展的智慧圖騰 | 小問題大管理 | 如何提高主管執行力 | MBA企業管理核心課程精選 (一套共24本) | ||||
目視管理操作技巧 | 絕對中國製造的58個管理智慧 | 狐智－老狐狸的超級智慧心法 | 故事，讓願景鮮活：最有魅力的領導方式 | ||||
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商品網址: Introduction to Electronic Commerce 3-e
中國國民黨新竹縣長提名難產。新竹縣長邱鏡淳今天表示，新竹縣目前是「三分天下」，國民黨任何人脫黨參選，都會把縣長寶座拱手讓人；新竹縣長提名，黨中央一定會協調。
年底新竹縣長選舉，民主進步黨已經確定由前新竹縣長鄭永金之子鄭朝方出馬，民國黨主席徐欣瑩也決定親自上陣，但國民黨人選遲未敲定，這也是到目前國民黨唯一還沒有通過提名的縣市。
國民黨內共有立委林為洲、新竹縣副縣長楊文科、新竹縣議會副議長陳見賢、湖口鄉長林志華與竹東鎮長徐兆璋等5人表態參選新竹縣長。
國民黨經過3次協調會後，決定循「台中模式」，以不公開辦初選，採全民調決定提名人選；不過，地方出現雜音，認為有利於知名度較高的非客家籍、由民進黨轉國民黨的林為洲。
徐兆璋表明不參加全民調，兼任新竹縣黨部主委的陳見賢請辭主委，甚至揚言「只博客來網路書店要國民黨提名錯的人，我就脫黨參選到底」，陳見賢公開支持楊文科。
國民黨中央多次表態，尚未與民調公司敲定檔期，在民調執行前，若地方能自行整合，黨中央樂觀其成，黨中央也會密集與地方協調。
對於新竹縣長提名人選難產，邱鏡淳下午告訴中央社記者，他即將退休，且行政要中立，他認為黨中央一定會協調。
邱鏡淳說，大家都很急，也對現況很了解，國民黨一定要團結，新竹縣目前是「三分天下」，國民黨任何人要脫黨參選，不管實力多強，都沒有贏的本錢，一定會把縣長寶座拱手讓人。
邱鏡淳認為，每位擬參選人都應該以大局為重，危機就是轉機，值此關鍵時刻，要比哪一個能贏、哪一個能團結、哪一個能被民眾接受，一定要是最大公約數，否則若出來參選可能當砲灰。
國民黨黨務人士也說，為避免火車對撞，黨中央與地方都會積極協調，以免影響年底縣長選情，甚至2020年的立委與總統選舉。
黨務人士表示，年底新竹縣是縣長、縣議員、鄉鎮市長、村里長、鄉鎮市民代表「五合一」選舉，縣長參選人獲黨中央、縣府團隊、議會團隊、鄉鎮市長的支持，缺一不可，選情才會穩博客來。
黨務人士說，提名過程只是手段，勝選才是最後目的，新竹縣長提名沒有時程表，樂見地方自行整合。
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